Charity fundraisers and events are an excellent way to get colleagues working together and gelling as a team, and after the success of last year’s 40 mile ‘Plod’ across the Cotswolds, this year myself and seven other f̶o̶o̶l̶i̶s̶h̶ brave volunteers took on the Race the Sun Brecon Beacons challenge, a bizarre triathlon-like event comprised of 47 miles of cycling, an 8 mile hike to the summit of Pen y Fan, and a canoe around the Pontsticill reservoir. The cause was a good one – Action Medical Research, a charity funding research into rare and lethal diseases affecting infants. The fundraising had been tricky – we’d organized a few events here and there – and each managed to contribute a good amount under our own steam. Operating as two teams of four, we’d all done our bit to gather contributions where we could, knowing that it wouldn’t be over until the last team member had crossed the line, we’d each put effort into training in our own way too. Still, as we left work on Friday 27th June and headed for Brecon I think many of us were wondering if we’d perhaps underestimated the challenge ahead.
People don’t buy what you do, they buy WHY you do it. So it’s important to know why as a company you do what you do, then hire people who believe what you believe and find (or convert) customers to believe what you believe.
Great TED talk from Simon Senek with some good examples of why some companies like Apple succeed and others fail when fundamentally they are all capable of producing the same end product/result.
So, what’s the ‘Why’ at True Clarity?
It’s the shared sense of achievement we get from helping the people we work with successfully realise their goals.